NYLAG Announces Key Executive Appointments

Right to left: Chief Financial Officer Anna Gross, President and Attorney-in-Charge Beth Goldman and Chief Development Officer Merritt Birnbaum.

Right to left: Chief Financial Officer Anna Gross, President and Attorney-in-Charge Beth Goldman and Chief Development Officer Merritt Birnbaum.

The New York Legal Assistance Group today announced that Merritt Birnbaum, NYLAG’s Chief Development Officer, has been promoted to Chief Administrative Officer, effective immediately. Anna Gross, a seasoned financial professional in the not-for-profit sector, has been appointed Chief Financial Officer and will join the agency on February 11. Last week, NYLAG announced the appointment of Beth Goldman as the organization’s President and Attorney-in-Charge, succeeding Yisroel Schulman, who has retired.

“Beth and I are pleased to welcome Merritt and Anna to NYLAG’s executive leadership team,” said Abby Milstein, Chair of the NYLAG board. “I have every confidence in their abilities and passion for NYLAG. They will join Beth in leading NYLAG’s extraordinary staff, with the support of our community and pro bono partners, in continuing to provide the highest quality legal services to low-income and vulnerable New Yorkers.”

Birnbaum will oversee NYLAG’s day-to-day non-legal operations, including fundraising and strategic development, marketing and communications, technology and human resources. Birnbaum has been with NYLAG since 2010. Under her leadership the agency’s annual funding has increased from $9 million to $23 million through a diversified portfolio of funding sources. Prior to joining NYLAG, Birnbaum led marketing and development efforts at Youth Renewal Fund, a New York-based charity providing education to disadvantaged children in Israel. Earlier in her career she was responsible for US-based events and programs with the Weizmann Institute of Science, including the prestigious Weizmann Women & Science Award.

Gross will be responsible for overseeing NYLAG’s financial planning, budgetary, treasury and accounting functions. She comes to NYLAG with a strong background as both a CFO and as a Controller at a number of significant not-for profits in New York. Most recently she was Assistant Vice President of Finance and Administration at the Bank Street College of Education. She served as Chief Financial Officer with Girls Incorporated, a national youth development and advocacy organization. Earlier, Gross held the position of Controller at the American Red Cross in Greater New York, the US Fund for UNICEF, and Touro College.