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NYLAG的新视觉识别。为什么现在?

自1990年以来,纽约法律援助小组(NYLAG)一直不懈努力,以倾听低收入或有贫困的个人和家庭的声音,并提供最优质的免费法律服务。我们已经扩展到包括财务咨询。

 今年,为了纪念我们走了多远并反映了我们对未来的愿景,我们启动了一个项目,为NYLAG创建新的徽标和视觉标识。我们的目标是创建一个徽标 大胆,自信,毫无歉意和现代。 

为什么在L下有一条线?

NYLAG的新徽标强调了L,突出了我们在解决贫困人口法律危机方面的专业知识。这也是一个平等的标志,象征着我们对平等与平等的承诺。

NYLAG的个性

客户和员工认为这些特征是NYLAG身份的核心。我们使用这些特征来指导我们寻找新的视觉识别:

报废
专家
全面
适应性
已连接(与社区)
EMPOWERING(对客户)

Copy of New Logo One-Pager (3)-min

NYLAG以前的徽标是我们视觉历史的重要组成部分,但是随着组织的指数级增长以及不断变化的政治格局,现在是时候加强我们如何传达救生和重要工作的时候了。

追求正义

我们的新视觉标识大胆地传达出NYLAG具有适应性,并能在纽约成年人,儿童和家庭需要我们时满足他们的法律需求。

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