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NYLAG的新視覺識別。為什麼現在?

自1990年以來,紐約法律援助小組(NYLAG)一直不懈努力,以傾聽低收入或有貧困的個人和家庭的聲音,並提供最優質的免費法律服務。我們已經擴展到包括財務諮詢。

 今年,為了紀念我們走了多遠並反映了我們對未來的願景,我們啟動了一個項目,為NYLAG創建新的徽標和視覺標識。我們的目標是創建一個徽標 大膽,自信,毫無歉意和現代。 

為什麼在L下有一條線?

NYLAG的新徽標強調了L,突出了我們在解決貧困人口法律危機方面的專業知識。這也是一個平等的標誌,象徵著我們對平等與平等的承諾。

NYLAG的個性

客戶和員工認為這些特徵是NYLAG身份的核心。我們使用這些特徵來指導我們尋找新的視覺識別:

報廢
專家
全面
適應性
已連接(與社區)
EMPOWERING(對客戶)

Copy of New Logo One-Pager (3)-min

NYLAG以前的徽標是我們視覺歷史的重要組成部分,但是隨著組織的指數級增長以及不斷變化的政治格局,現在是時候加強我們如何傳達救生和重要工作的時候了。

追求正義

我們的新視覺標識大膽地傳達出NYLAG具有適應性,並能在紐約成年人,兒童和家庭需要我們時滿足他們的法律需求。

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